Selected Work

Led the end-to-end design of a co-founder matching app, reducing founder frustration by 30% through strategic design decisions, from concept to prototype, for an AI-powered B2C platform.

Led cross-functional collaboration between designer and engineers to developed a scalable design system (300+ components), resulting in a 20% increase in design efficiency and a 15% reduction in inconsistencies.

Led the design of StepUp to tackle a 30% cart abandonment rate, boosting completed purchases by 25% and customer retention by 20% through targeted user experience enhancements.

Crafted the design to bridge the gap between reader's and local bookstores, addressed lack of user engagement by creating a platform that increased local bookstore support by 40% and boosted reader connection by 35%.

Redesigned MyFitnessPal to cater to over 1,000 users with diverse health conditions and accessibility needs, resulting in a 50% increase in user satisfaction.